NEWS & VIEWS

Insights, Advice and News from the Image Craft experts on the latest trends, products and projects in the world of environmental graphics and corporate decor.

5 Ways Wall Murals Tell the Story of Your Company

American Airlines creates wall that talks with clocks in each time zone.

HOW A WALL MURAL CAN TELL A STORY

When it comes to deciding how to design your workspace there are many choices. You can be practical. You can be sleek and contemporary. You can be vibrant and colorful. You can even be frugal. But studies have shown you need to be inspirational if you want to attract and retain the best talent. This has lead to the boom in environmental graphic design in workplace decor. And one of the hottest trends in EGD is using wall murals to tell the story of your organization. One easy way is how American Airlines used clocks on a map to simply show their routes span the globe as shown in the image above. Here are 5 other great ways to use wall murals to tell your story.

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How Environmental Graphics Are Transforming the Modern Workplace.

Environmental Graphics in the workplace can inspire

WHY ENVIRONMENTAL GRAPHICS ARE ESSENTIAL TO THE MODERN WORKPLACE

Once, all employees expected from their workplace was a desk, computer, mildly acceptable coffee and a paycheck every other week. For companies to attract today’s brightest talent, they better have a workplace that transcends mere function and inspires, entertains and captures the culture of the organization. The most recent Experience Index by Gensler’s Research Institute found that 80% of people that have a great workplace experience can identify with something unique about their office design. And environmental graphics are a key ingredient.

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