Elevating Game Day with Grand Format Graphics
Every major event has a visual identity that sets the tone before fans even step inside. For this year’s Fiesta Bowl and Rate Bowl, Image Craft had the privilege of turning those bold designs into massive, impactful grand format graphics that brought the stadium exterior, locker rooms, facility halls, and team buses to life.
From File to Finish: Prepress and Print Precision
The creative visions for both games started with their teams creative departments, but it was the job of Image Craft to make those concepts shine on the big stage. Our prepress team handled the critical work of file preparation, ensuring every design was optimized for grand format printing. It’s not just about hitting “print”—it’s about making sure the colors pop, the lines are crisp, and every piece is perfectly suited for its final placement to create that lasting WOW-factor.
Transforming Spaces, Inside and Out
Once the files were prepped, it was time to think big—literally. From the moment fans approached the venues, the graphics told a story of excitement and prestige:
- Exterior Banners and Adhesive Vinyl: Towering visuals on the stadiums’ exteriors became the events’ calling cards, creating iconic first impressions through the use of oversized mesh banners and adhesive vinyl installations.
- Interior Elements: From team signage to large-scale wall murals, every corner of State Farm Stadium was tailored to immerse attendees in the game-day experience.
- Dynamic Spaces: Locker rooms weren’t just functional—they became part of the visual narrative, with bold wall graphics designed to energize players and celebrate the teams.
Rolling Billboards: Team Bus Wraps
Game day isn’t confined to the stadium, it’s everywhere the teams go. That’s why we wrapped 10 team buses (5 per team) in bold, eye-catching graphics that commanded attention on every street. These full-vehicle wraps weren’t just transportation; they were a statement of pride, turning each bus into a moving billboard for the teams and the games.
The vibrant designs featured team colors, logos, and event branding, ensuring they made a lasting impression wherever they traveled. Whether parked in front of the stadium or cruising down busy city streets, these buses amplified the excitement of the games, reinforcing the sense of anticipation and energy for fans and passersby alike.
Every detail of the wraps was executed with precision, from the durability of the materials to the flawless application, ensuring the graphics held up beautifully throughout the event. When it comes to taking your brand on the road, this is how you make an impact.
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Why Quality Matters at This Scale
When you’re producing grand format graphics, every detail is amplified. A small flaw in a file can become a major issue on a 50-foot banner. That’s why our process is built on precision—from prepress setup to the materials we use. For these projects, durability was critical, as the graphics needed to withstand both the elements and the energy of thousands of fans.
At the end of the day, graphics like these aren’t just about aesthetics—they’re about experience. They set the tone for the event, ignite team pride, and create lasting memories for fans. For the Fiesta Bowl and Rate Bowl, our work wasn’t just functional; it was part of the magic that made these events unforgettable.
Let’s Create Something Incredible
Whether you’re branding a sports venue, enhancing a corporate event, or transforming a retail space, Image Craft is your partner in making bold statements that captivate audiences. With decades of experience in grand format graphics and a passion for creating WOW moments, we’re here to bring your vision to life.
From concept to installation, we’ll ensure every detail of your project exceeds expectations—on time and with impeccable quality. No space is too large, no idea too ambitious.
Visit our Sports & Events page or reach out through our online form. Let’s take your next project to new heights.
Looking for more inspiration? Check out our role in the 2023 World Series and see how Image Craft continues to push the boundaries of what’s possible.
