For the fourth consecutive year, Image Craft exhibited at the HD Expo + Conference in Las Vegas, connecting with hospitality designers, developers, purchasing groups, and management teams looking for creative ways to transform spaces through print, acoustics, and environmental graphics.
This year’s booth focused on four core hospitality solutions that continue to shape modern interiors and guest experiences:
- Fine Art Reproduction (through our fine art line, Viapagi Collection)
- Custom Wall Murals & Wallcoverings
- Acoustic Art & Acoustic Panels
- Outdoor Art Solutions
By designing the booth with dedicated sections for each service, visitors were able to experience how these solutions work together across hospitality environments including hotels, restaurants, lounges, multifamily developments, and amenity spaces.
A Booth Designed Around Experience & Functionality
Hospitality design today requires more than decoration. Spaces need to create atmosphere, improve functionality, reduce noise, and leave a lasting impression for guests. That philosophy guided every part of our booth going into this year’s convention.
One of the most talked-about (and videographed) features was our custom lenticular acoustic art installation. Fabricated using printed acoustic panels, the display revealed two completely different Viapagi artworks depending on the viewing angle:
The installation demonstrated how acoustic solutions can become immersive design elements while still delivering sound-absorbing performance. It also reflected what makes hospitality projects so exciting for us: combining functionality, storytelling, and visual impact into a single experience.
Print Outside the Frame
Our wall murals installation paired a framed UltimateMetal print with a full-scale wall mural of the same image extending behind it, reinforcing the idea that artwork no longer has to live within a traditional frame.
Imagery can become the environment itself. The concept resonated strongly with attendees because it highlighted the flexibility of custom wallcoverings, environmental graphics, and large-format murals within hospitality spaces.
Whether used in hotel lobbies, hallway corridors, restaurants, or branded environments, wall murals help designers create immersive experiences that leave a memorable stay with guests.
Art, Acoustics & Outdoor Solutions Designed for Hospitality
Beyond traditional wall décor, our booth highlighted how hospitality spaces can use art-driven acoustic solutions, fabric displays, and environmental graphics to create immersive guest experiences.
Rather than relying on standard solid-color acoustic panels, we showcased how custom printed acoustic art, acoustic felt wallcoverings, and SEG fabric applications can become integrated design features within a space. These solutions help reduce noise and improve comfort while contributing to the overall visual atmosphere designers are trying to achieve.
We also featured Outdoor Art solutions designed specifically for hospitality environments that demand long-term durability without sacrificing visual impact. From the intense heat and sun of the Southwest to the cold, wet climates of the Northeast, our outdoor UltimateMetal applications are built to withstand the elements while extending a property’s artwork and branding into patios, rooftop lounges, pool areas, and exterior gathering spaces.
Alongside our featured categories of Viapagi Art, Wall Murals, Acoustic Art, and Outdoor Art, the booth also highlighted the broader range of solutions Image Craft provides for hospitality projects, including window films, decorative privacy graphics, environmental branding, and custom visual applications designed to tie entire spaces together from floor to ceiling.
End-to-end Capability for Hospitality Designers & Developers
One of the biggest takeaways from HD Expo 2026 was the continued demand for partners who can support projects holistically, not just provide individual products.
The want and need for end-to-end reliability and capability.
Designers and developers are looking for teams that understand how fine art, wallcoverings, acoustics, environmental graphics, signage, window films, outdoor applications, and professional installation all work together to shape a cohesive hospitality experience.
That philosophy guided our booth design this year. Each section highlighted a different capability, while collectively demonstrating the scale, flexibility, and creative partnership Image Craft brings to hospitality projects nationwide.
Thank You, HD Expo 2026
To everyone who visited our booth this year, thank you!
HD Expo continues to be one of our favorite events because it brings together so many creative professionals shaping the future of hospitality design. Being part of that conversation for the fourth year in a row was something our entire team was proud to experience.
If you didn’t get a chance to connect with us during the show, we’d still love to talk.
From custom wall murals and acoustic art to fine art reproduction, outdoor graphics, and environmental branding, Image Craft is ready to help bring your next hospitality project to life.
Any Image. Any Size. Anywhere.
