Stadium-Scale Graphics. Zero Margin for Error.
When college football takes center stage, the visuals surrounding the game matter almost as much as the action on the field. For the 2026 Fiesta Bowl and Rate Bowl, hosted here in Phoenix, Image Craft was once again trusted to deliver graphics that could perform under national scrutiny, at massive scale, and on an unforgiving timeline.
Stadium environments amplify everything. Size, color, alignment, durability. When tens of thousands of fans, broadcast cameras, sponsors, and teams all converge in one place, every graphic has a job to do. There’s no room for experimentation and no margin for error.
For Image Craft, this work is about more than printing large format graphics. It’s about execution when visibility is highest and expectations are absolute.
Stadium-Scale Work, Across Every Environment
Producing graphics for major bowl games means working across multiple venues, surfaces, and schedules, all moving at once. Install windows are tight. Conditions change quickly. Every decision must account for scale, durability, and timing.
For the 2026 Fiesta Bowl and Rate Bowl, Image Craft delivered a full range of branded graphics designed to support the event experience from arrival to kickoff and beyond.
Exterior stadium graphics created unmistakable first impressions, visible from miles away and setting the tone before fans ever entered the venue. Inside, concourses and shared spaces carried the branding forward, surrounding fans with bold visuals as they moved through the stadium.
Locker rooms and team areas were transformed into focused, energized environments designed to support preparation and performance. Wayfinding graphics played a critical role as well, guiding tens of thousands of fans efficiently through high-traffic areas and keeping movement flowing smoothly throughout the day.
At this scale, details don’t disappear. They multiply. A small flaw becomes obvious when stretched across a stadium wall. Slight misalignment stands out under broadcast lighting. That reality shapes every part of the process, from prepress setup to final installation.
Graphics Beyond the Stadium
Game day doesn’t stop at the venue doors, and neither does the visual footprint of the event.
As part of the 2026 Fiesta bowl branding, Image Craft wrapped team buses in bold, high-impact graphics that extended the experience into the city itself. These mobile billboards turned everyday streets into team brand moments, reinforcing the presence of the games throughout Phoenix.
Whether parked outside the stadium or traveling through busy corridors, the buses became an extension of the event environment, reaching fans, media, and passersby far beyond the stadium walls.
Below, you can view a quick timelapse video featuring our team hard at work installing these visual statements.
Execution Earned Through Experience
Materials must hold up through installation, removal, and constant handling. Colors must remain consistent across surfaces and lighting conditions. Timelines must be met without exception. At stadium scale, there’s no opportunity to fix things later. That’s why preparation, judgment, and experience matter.
Image Craft’s role in the 2026 Fiesta Bowl and Rate Bowl builds on a continued partnership supporting major sporting events in Phoenix and the Southwest. Being called back year after year isn’t accidental. It reflects trust earned through consistent execution, attention to detail, and the ability to deliver under pressure.
Each season brings new designs, new challenges, and new environments. The standard remains the same. Show up prepared. Execute cleanly. Deliver graphics that perform when it matters most.
For a look back at last year’s work, you can view our 2025 Bowl Games Project Spotlight, which highlights how this partnership has evolved over time.
Ready for the Next Big Moment
From stadium exteriors to interior environments and citywide visibility, the 2026 Fiesta Bowl and Rate Bowl showcased what it takes to deliver graphics at the highest level. These projects weren’t just about size. They were about trust, coordination, and execution under pressure.
If your next event demands graphics that perform on the biggest stage, Image Craft is ready to help guide the way.
Get the Sports & Events Brochure to learn more about how we support large-scale events, or connect with our team to start planning what’s next.
