Fabric is the Hottest Trend in Visual Graphics
by Eric Rutin//in Interior Design, Products, Retail, UncategorizedFabric Graphics Are Not Just For Trade Shows Anymore.
For many years fabric graphics (otherwise known as dye-sublimation printing) were the secret of the trade show industry. But recently retail, hospitality and commercial interior designers have realized the appeal of fabric’s vivid, deep colors and the versatility. While fabric can be displayed in many ways including tension (pole pockets) and zipper (pillowcases) that are popular at trade shows, SEG (silicone edge graphics) are popular in other environments due to its contemporary look, simplicity and cost-effectiveness. The following provides an in-depth look on how using SEG fabric graphics can help transform your next project.
vehicle wrap ppc
by AmyAdmin//Transform Your Fleet Into A Branding Machine.
Quality Vehicle Wraps
Whether you have a single vehicle wrap or a fleet of a hundred, your vehicles are one of the more efficient branding tools you have.
A vehicle wrap delivers a thousand impressions for around 4 cents, while other forms of advertising cost significantly more. Don’t miss out on the easiest, most powerful and efficient branding opportunity with an unwrapped vehicle.
With the average American driving 302 miles per week, your wrapped vehicle can reach 30,000 to 75,000 potential customers every day.
Image Craft provides a high quality printing and wrap installation. Contact us today to get a quote.
Arizona State Fleet Bus Wrap Project
When you have four campuses stretching across the entire Phoenix valley, you need an efficient system to transport students around. With a fleet of twelve double-decker buses they are constantly visible seemingly everywhere. Knowing the power and efficiency of vehicle wraps, ASU opted to wrap the fleet promoting their “#1 in Innovation” campaign. Their research validated this decision with the bus wraps having higher recall than any other media.
Installation Satisfaction Survey
by Eric Rutin//Thank you for selecting Image Craft for your recent installation. We know you have choices on who you work with and it is our goal to be easiest printing partner around. In fact, we want to be ridiculously easy.
To achieve this goal it is critical for Image Craft to constantly be improving our products and service. Your feedback is invaluable to helping us be the best possible printing partner.
Please take a couple minutes (it takes less than three minutes to complete, promise) to answer this short survey about your you installation experience.
Because we know your time is valuable, each month we give away three (3) $50 Amazon gift cards to survey respondents.
Thank you,
Eric Rutin
VP Marketing & Sales
Installation Satisfaction Survey
Suns 6th Man Offer
by Eric Rutin//15% Off Initial Order
For Suns’ Partners*

Take a look around Talking Stick Resort Arena and you will See our work all over the place. But as the premier large format printer, you will see our work all over the country. Clients such as Cox Communications, American Airlines, Intel, Arizona State University and of course your Phoenix Suns have trusted Image Craft since 1979 with their large format graphic needs. Of course you don’t have to be a Fortune 500 company to work with us, we give the same care and attention to our SMB clients as well. Aa a partner of the Phoenix Suns, we would like to offer you 15% of your initial order with Image Craft*. So if you need vehicles wrapped, wall murals, banners or any of the other 356 products and services we offer, give us a shout. *Offer only valid for new customers that have not worked with Image Craft since 2013. Order must exceed $2,000 before discount and produced before 7/31/2018.
Phoenix Suns Partners' Special Offer




Thank you!
by Eric Rutin//
KAABOO Bold Graphics Make an Event
by Eric Rutin//KAABOO: How Bold Graphics Can Make An Event
KAABOO Del Mar is a major cultural event with 3 days of music, comedy and food. The event brings thousands of spectators from all over the country to such mega acts as Jimmy Buffett, Aerosmith, The Chainsmokers, Fall Out Boy, Dana Carvey and Daryl Hall & John Oates, Jack Johnson. Even Cheech and Chong and Snoop Dog performed at this world class event.
With such incredible talent on the stages it was critical to have an equally incredible environment. That is why the team at Kaaboo came to Image Craft, the leading graphics provider for events and stages. Kaaboo was producing over 10,000 square feet of graphics for their stages and they needed a grand format printing partner that had the experience to take on the whole project leaving them to focus on the myriad of other details of hosting a massive event.
Image Craft’s prepress team made sure the colors of the unique and eclectic graphics were spot-on. Our printing and finishing teams produced almost museum quality graphics that we installed throughout the event.
And just to make it fun, the folks at KAABOO decided they needed a school (is that what you call a group of mermaids?) of 8′ mermaids to create fun backdrops for the perfect place to take a selfie.
When all was done, Image Craft produced event signage that allowed KAABOO to be as much of a visual experience for their patronage as audio. And that is no small feat when you have Aerosmith and Jack Johnson making their only appearances of the year.
"KAABOO is an amazing experience with all the great musical acts and comedians. It is an honor to help add to the experience by producing visually stunning graphics for the venue."Dewey Johnson
Color Management
Production
Stress Reduction
American Airlines Utilizes Environmental Graphics
by Eric Rutin//American Airlines – Corporate Decor That Soars

American Airlines masterfully used their corporate decor to share their storied history with their call center’s team members. On April 15, 1926, Charles Lindbergh flew the first American Airlines flight – carrying U.S. mail from St. Louis, Missouri, to Chicago, Illinois. American Airlines understands that they are only as good as their employees. That is why Corgan, one of the leading architecture and design firms, and American Airlines came to Image Craft to help design several of their call centers with historically relevant and brand-centric wall and window murals. To tie the Tempe campus together, Corgan expertly utilized the hottest trend in corporate decor, a variety of environmental graphics, to achieve a dynamic unified look.
Every day when an American Airlines’ employee comes to work, they are inspired by the rich heritage of their great company thanks to the amazing corporate decor throughout their offices. Take a look at the gallery of the amazing examples of American Airlines’ environmental graphic design throughout their entire Tempe campus.
"I love working with companies that want to transform their work environments from blah to WOW!"Ken Apel
Project Managment
Printing
Installation
Care and Handling For Your Graphics
by Eric Rutin//You have invested in your graphics so we want to make sure they look great for as long as possible. Proper care and handling will help extend your graphics lifespan. There are a myriad of materials available and each has an expected duration ranging from a few months to several years so it is critical you discuss your signage needs with your account manager.

Lorena Vasquez
"I do my white glove test before your graphics leave our shop to make sure they look amazing. With a little care you can keep them looking great."
Vehicle Graphics
by Eric Rutin//Don’t overlook your most prized branding tool.
Whether you have a single vehicle wrap or a fleet of a hundred to brand, pardon the pun, but your vehicles are your more efficient branding vehicle you have. The Outdoor Advertising Association of America calculates mobile advertising to be the most effective and efficient form of out of home advertising. A vehicle wrap delivers a thousand impressions for around 4 cents, while other forms of advertising cost significantly more. For instance, outdoor signs costs around $3.56 per thousand impressions and newspaper ads cost $19.70. Not only does fleet vehicle advertising deliver a ton of impressions, but it also works, boosting name recognition 15 times greater than other forms of advertising. So don’t miss your easiest, most powerful and greatest efficient branding opportunity with a blank vehicle.
Check out some other cool vehicle wraps we have done:
With the average American driving 302 miles per week, your wrapped vehicle can reach 30,000 to 75,000 potential customers every day.
FEATURED PROJECT
When you have four campuses stretching across the entire Phoenix valley, you need an efficient system to transport students around. With a fleet of twelve double-decker buses ASU, they are constantly visible seemingly everywhere. Knowing the power and efficiency of vehicle wraps, ASU opted to wrap the fleet promoting their “#1 in Innovation” campaign. Their research validated this decision with the bus wraps having higher recall than any other media.
Check out our Gallery to see other vehicles we have wrapped.
ASU BUS WRAPS

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