Retail store displays do more than just guide us to products

Image Craft can help you make sales

Retail store displays: do we even notice them?  The colors, the typography, and the illustrations are all part of it.  Yes we do notice them, whether on a conscious level or not, retail store displays are part of our first impressions of a retail establishment as well as our guide to locating the merchandise we seek.  Retail store displays should be informational, entertaining, and even decorative.

Displays provide us with knowledge about products

Some of what makes up the array of retail store displays are the signs that guide us to the merchandise.  Every type of store is different.  Upscale retail establishments are going to pay more attention to getting your attention than a "Box-Lots 4 Less" or "Crates-of-Stuff-R-Us" establishments, but the possibilities and potential of gathering your attention to spend is always present. 

Although many store layouts seem illogical, all retail establishments have a method to their madness and the arrangement of merchandise in their departments is always done for specific purposes.  That makes it even more of a challenge to influence the traffic through the store.  Retail store displays, as well as directional signage, contribute to that success.  Without them, our eyes could not guide us to where our feet—and wallets—need to go. 

The best store displays can be entertaining, too!

If you have never been in a large city, such as New York during holiday time, you have missed some great entertainment in window shopping.  The great stores along 5th Avenue in New York City spend a great deal of money in an undeclared competition for the best merchandising.  Macy's, Lord & Taylor, Bloomingdale's, Sak's, and Barney's, to name just a few, are world famous for their retail store display creations during the holidays.  An urban Christmas season would not be complete without them. 

A major part of those creations come from a printer and exhibit builder such as Image Craft.  Image Craft is especially well suited for such retail store displays because of its expertise in printing, fine art reproduction, and three-dimensional signage and exhibits.  With a wealth of styles and materials, Image Craft has cutting edge knowledge and experience working with traditional and innovative combinations of light, color, and art and making selling points using a variety of materials. 

On the street or in the mall, decorate your featured products

Not all the great retail store displays are located in the grand windows of 5th Avenue, though.  Products decoratively displayed generate sales.  By creating attractive and decorative retail store displays, stores can draw in customers and make sales where there otherwise might be none.  When the store front has great display windows, the job is certainly easier, but eye-catching displays can be made inside the store, too.  Some of the most attention-getting are large, three-dimensional overhead creations.  These types of creations are of greater value in shopping malls or shopping centers where store front windows are a little harder to come by. 

Quality signage sells more aggressively

Tougher economic times means that stores must be more aggressive at trapping the retail spending that is available.  Price is not the only consideration.  In fact, when someone is really attracted at the point of purchase, the impulse to buy can significantly outweigh the price differences. 

Image Craft's abilities in creating dazzling, retail store displays are well known.  Beginning with window displays and wall murals, we can create virtually anything you can imagine and with the clarity and sharpness of a photograph.  Additionally, we can build displays to suit ranging in size and complexity from product displays to tradeshow and floor exhibit booths.  We also produce banners and flags suitable for indoor and outdoor use.  With our ability to reproduce museum-quality fine art, we can place your art and message on practically any material and light it from front, back, or naturally.  To see some of the examples of our work, visit our website's services page and browse around—window shop!  Contact us toll-free at (800) 274-2422 and let us show you what we can do to enhance your sales through retail store displays.