Exhibit trade show booth display must be eye-catching

Exhibit trade show booth displays require high quality production

What is big, expensive and only takes about 5 seconds to win or lose?  A customer at a trade show will only give you about 5 seconds or less to stop and choose to walk into your exhibit booth before something else catches his or her eye.  Nevertheless, trade shows can be a highly effective way to promote your product, make your point, and even close a sale at the show.  Trade show booth displays, and what you do with them, need to be carefully considered but there are resources that exist just to make your trade show management life easier.  Image Craft is such a resource.

What makes up a trade show?

That seemingly simple question covers a lot of ground.  Where you decide to  exhibit your trade show booth display covers activities from conventions, conferences, corporate events, national or multi-national sales meetings, buyer marketplace and supplier exhibitions.  Exhibit trade show booth displays are popular with buyers and sellers alike because they produce results.

Why do companies do trade shows?

There are a number of reasons why companies—especially new and small companies—need to exhibit at trade shows with a booth display.  In many industries, this is the one place where you get to talk to the customer—grassroots, face to face—and learn what he wants, what gets him interested, and how he can best be promoted to make a buy.  Many marketing managers have mixed feelings about trade shows, and many of them see them as necessary evils.  However, a trade show booth display, if done correctly, can bring about new customers for you that you may not otherwise ever have met.

Is just being present enough?

Unless you have a prior arrangement for your customers and prospective customers to come and look for you—no, it is not enough just to be present.  Many companies make the mistake that they can just buy a space, put just about anything in that space, and have a successful show.  The visible and audible activity in an exhibit hall can overwhelm all but the grandest of displays.  You must take into consideration the scope of your presence—not just be present.  Your exhibit needs to get noticed and feature something that reaches out and grabs your prospective customer.  In order to do what you have paid for a booth display to do, it must draw your audience into your booth where you can sell to the customer while they are on your turf.

What does it take to draw attention?

There are three basic types of trade show exhibits and Image Craft has the creativity and expertise to build and maintain all of them. 

First, banners and stands which are simple and quick to assemble, include the line of Duo, Expand, Expolinc and Orbus products.  You can review them on our trade show exhibit website.  In addition, we supply Classic Exhibits, Duo Display and Expand Pop-Up products and designs for both indoor and outdoor use. These types of exhibits are easy to transport and assemble. They are suitable for small exhibit areas and impromptu exhibiting opportunities and can support graphics on both sides.

Second, there are rigid modular exhibits, light and portable enough to be transported and set-up by exhibitors themselves.  Our line of backwall displays could fill this niche for you.  Easy to assemble exhibits such as the Classic Exhibits Intro system, which you can also review on our website, can be custom designed with stunning graphics to heighten your visibility in the exhibit hall.  Such exhibits allow you to have the impact of a larger exhibit without added expense.

Third, we have large-scale exhibits, such as Duo Mercure and Classic Visionary, which can be built with counters and shelves custom-designed for high impact.   

The competition helps you decide the appropriate size

What you budget for, build, and use has a lot to do with your competition.  A marketing manager has to have vision to identify where to balance his or her company between budget and prominence. 

Custom-designed or off-the-shelf:  we have what you need

Whether you are looking for an off-the-shelf solution, of which there are many, or custom-designed to fit your specific tastes and needs, you need to align with a company that has the equipment and know-how to create and assemble your message, graphics, and prominence into a successful trade show exhibit.  If you select an off-the-shelf design, much of the planning and checking can be done through internet ordering.  Image Craft has a website where you can upload your requests and designs and that makes things a lot simpler. 

At Image Craft, we have been producing tradeshow exhibits and graphics for companies and professionals for over twenty years.  You can save both time and money when you let us help you design and maintain your exhibits, offering turn-key services.