Event Graphics for Annual Swift Convention
Author: Renate Spilger
March 1st, 2016
High quality event graphics are a must when you are designing and executing an elaborate corporate event. Our client, Swift Trucking is well aware of what type of graphics and signage are necessary to generate the brand recognition and corporate identity with the attendees. Of course they came to Image Craft to help.
Image Craft offers a full range of supreme large format print products and hardware for events, conventions and conference sessions. We offer event graphics products like full cover banners, captivating stage graphics, murals, wayfinding signage and even temporary vehicle graphics.
Here’s a simple fact: great event signage attracts attention. It’s important to provide visuals – from a grand welcome entry way, directional signage to branded stage graphics. Swift used clean and creative signage throughout their annual convention.
Their logo and brand message “50th Anniversary” was used throughout the entire event location ranging, from direct print gator foam banner stands to the grand stage fabricated wood pallet graphics. The entrance to the convention was built by our fabrication team - diamond plate metal sheets, paired with direct print, routed PVC images.
A pop up portable booth and information display pieces showcased Swift Transportation conference messages throughout the event. Repurposed shipping pallets were used as creative elements for the display stands, as well as the conference stage.
For impact we utilized a modular hardware system to create a free-standing display. Image Craft applied graphics with many layered elements to create an eye catching visual impact.
The main video screen was framed with an UV printed gator foam piece that represented the dash board of one of Swift’s semi trucks.
This was a successful event for our client – great content and amazing graphics and we were excited to help create the dramatic appearance and strong branding throughout.