Car Wraps are becoming the new billboards

Advertising in the 21st Century

Car wraps—what do you know about them? Would you like to have your business promoted in the most effective way achievable? Have you ever considered having your company car wrapped (covered in vinyl graphics)? Car wraps, also known as vehicle graphics, are a superb way to advertise your business, gain increased recognition, and command the attention of all those who view them.

Car Wraps are better than moving billboards

Car wraps are a great way to advertise for your personal business. Car wraps work exactly like a billboard, but one that travels. This has become a new marketing strategy that has exploded onto the scene. A study by the ad agency, RYP & Becker Group, found that 96% of those polled felt fleet graphics had more impact than billboards. How could they not have a greater impact? People are not likely to forget a beautifully designed graphic pattern on a vehicle. 

Advertising in newspapers, or on television, will only reach a select few of the potential customers who are out there. Car wrap advertisements will reach a considerably larger audience. The majority of this country travels either as a driver or a passenger on a daily basis. There is no better way to market than to roll your advertisement right up next to these people as they commute. These graphics are also safe for your vehicle. For short-term campaigns or long-term, your graphics can be removed after months or years - without any type of damage to the vehicle.

The more the merrier

If your fleet of business vehicles is graphically wrapped, your business will become more recognizable within your community. The more your business vehicles are seen around town, the more people will come to know the name of your business and the services that it offers. Once your vehicle is wrapped, and has been frequently seen around town, it will be associated visually with the service your company provides. This will make people think to call your company for services, from their recollection of your fleet vehicles, before even thinking about looking in a phone book or on the internet. It will have a significant impact on customers that need the same services that your business offers. If your ads are out there in front of everyone, your business is much more likely to flourish.

If you don't believe it is true, just ask!

These graphics command the attention of all who view them. We are most definitely a visually influenced society. A recent poll shows that:

• 90% of travelers notice graphics on wrapped vehicles
• 75% of consumers form impressions about a company based on the fleet graphics
• 30% of consumers base buying decisions on impressions they receive from company vehicles.

If you have ever seen a car wrap, you probably stopped what you were doing to inspect it visually. Advertising has never had a better way to reach so many people in such an effective fashion. Everyone’s attention is automatically drawn to a colorfully wrapped vehicle. Place your marketing dollars into a type of advertising that will generate fantastic results. With car wraps, you can reach hundreds of thousands of viewers at a lower cost per impression than any other type of advertising. Turn your car or fleet of vehicles into mobile billboards that demand the attention of all who see them.

Think of all the attention your business will receive and we, Image Craft, can help you do it.